Case Study - Designing Tontravel (now EntravelX) in 30 Days: The Telegram Travel App That Captivated 190K+ Crypto Natives

Designing Tontravel in 30 Days: The Telegram Travel App That Captivated 190K+ Crypto Natives

How we designed the full mobile experience, built the brand identity from scratch, and shipped a high-converting landing page under 30 days — just in time for Proof of Talk Summit in Paris.

The Challenge

Entravel is a B2B hotel distribution platform connecting travelers with unbeatable rates at top-tier hotels.

The team needed to launch a completely new brand and product experience - Tontravel.
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They already had a working engine (Entravel), but the UX, identity, and presentation needed a bold redesign to attract a new crypto-native audience on Telegram.‍

(Tontravel has since evolved into EntravelX — our work was done under the TonTravel brand)

The biggest challenge:

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Build everything from scratch in under 30 days.

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Make it look “cool, premium, and crypto-native” — not like Booking.com or other classic hotel booking platforms.

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Coordinate the development handoff simultaneously with the design process.

Our Solution

We started from the ground up — reimagining Entravel’s ecosystem through a Telegram-native and crypto-vibe lens.

We kicked off with a one-on-one brand strategy call to clarify:

1. The target audience — young, male, crypto-native users from the TON ecosystem.
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2. The desired brand personality — bold, clean, confident, trustworthy, cool.
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3. The emotional goal — “feels premium without pretending to be luxury”.

From there, we built a visual and UX direction inspired by Solana, MultiversX, and Telegram — merging minimal Scandinavian aesthetics with Web3 energy.

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Full UX/UI design for the Telegram mini-app (dark & light mode)

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Brand identity from scratch (logo system, color palette, typography, visual language)

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Landing page design & fast build with motion-animated hero

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Logo + splash screen and other motion design elements for the app

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Dedicated Design Board & Communication Channels which enabled quick iterations, seamless communication and continuous improvement.

Everything was structured for speed, consistency, and developer clarity inside Figma — ensuring an effortless build by Entravel’s team.

The Results

Tontravel launched successfully in time for Proof of Talk Summit in Paris in June 2025, during a fireside chat with Pavel Durov (founder of Telegram), earning immediate attention from both Telegram users and investors.
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The development team reported zero major issues during handoff — the Figma setup made the development process seamless.
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The launch website attracted real signups, and the project’s Telegram channel surpassed 190,000 members in just 5 months.

Today, Tontravel continues under a new name — EntravelX — as one of the most ambitious Web3 travel platforms.

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30 days from idea to launch

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Successful debut at Proof of Talk blockchain conference, earning massive media and influencer attention

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High-converting landing page that earned a lot of early sign-ups, validating the demand

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190K+ members on Telegram in under 5 months

What They Say

Our partnership began in April 2025 and continues to evolve as we help Entravel with their new ventures.

Kate Kachan

EntravelX (formerly Tontravel) CMO

"Looks great, works great - launched on time, zero issues. Couldn’t ask for more."

Julian did an exceptional job. He captured the Tontravel brand identity and positioning perfectly, and based on that, he developed a sophisticated and visually compelling landing page that feels both luxurious and crypto-native.
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His attention to detail in the interactions and iconography shows a deep understanding of how to build a modern, trustworthy design for merch and digital.

Launch confidently. Make a great impression. Fix your UX debt before it costs you.